Tag: When More Pain Is Preferred to Less

The curious case of Boris Johnson’s popularity after a year of lockdowns

In 1993, economics Nobel Laureate Daniel Kahneman published a paper with the enigmatic title “When More Pain Is Preferred to Less”. He and his colleagues conducted two experiments with the same group of people.  In the first, the participants had to hold their hand in cold water for a specified time. They had to keep […]